But the company is going much further. At the end of 2007 it lifted the lid on Android, an open mobile operating system that is being used to power a new generation of devices under the Open Handset Alliance, a group which involves firms like HTC and chip designer ARM.
Android is the creation of Andy Rubin, Google's director of mobile platforms.
He believes that a lack of openness in the mobile phone space has stifled innovation to date.
"What Android enables for third party developers is the kind of programming we see on the internet," he says.
"What it enables is agility and rapid innovation and the same kind of innovation that happens on the internet."
Mr Rubin says that by opening up the phones - from the operating system, released under open source, to the drivers and the application framework - developers will have more freedom to innovate, and more scope also.
But if you talk to Symbian and Microsoft, two companies that also build mobile operating systems, both claim to be open also.
Mr Rubin says: "There's a distinction we have to make - and it's an important one - between open source and open APIs (Application Programming Interfaces).
"APIs are essentially documentation, they're the way that somebody like Symbian or Microsoft will allow third party developers to develop for their platform.
"Open source is a mechanism by which the source code of the operating system is actually for free and that way the carriers and OEMs are not really locked into a single vendor, nobody really owns this.
"It means they are free to take it into the direction that's important to them; they can fix bugs, add enhancements so in the end the consumer has a better experience."
Posted by Ion e-Business Web Design Sunshine Coast.
